Reach Decision-Makers
on LinkedIn

900 million professionals. LinkedIn is where B2B deals start. Unicrats runs LinkedIn outreach and Ads campaigns that land your message in front of CFOs, CTOs, and VPs — generating qualified pipeline from targeted accounts.

80% B2B Leads from LinkedIn
Higher Conv Rate vs Email
900M LinkedIn Members
4 Avg Touchpoints to Meeting

LinkedIn is the most effective channel for B2B lead generation — 80% of B2B social media leads come from LinkedIn. Unicrats combines LinkedIn Ads (Sponsored Content, Message Ads, Lead Gen Forms) with structured outreach sequences to reach the exact decision-makers at your target accounts. We serve B2B companies in India (SaaS, IT, consulting, finance) and USA (enterprise software, services, manufacturing).

Key benefits for your business

Account-Based Targeting

Target specific companies by size, industry, and revenue — then reach the right job titles within those accounts.

Decision-Maker Reach

Target by seniority: C-suite, VPs, Directors, and Managers — the people who sign contracts.

Message Ads

LinkedIn Message Ads (InMail) deliver directly to the target's LinkedIn inbox — open rates 3× higher than email.

Lead Gen Forms

LinkedIn's native Lead Gen Forms auto-fill with profile data — reducing form friction and doubling completion rates.

Retargeting

Retarget people who engaged with your LinkedIn content, visited your website, or watched your video ads.

Pipeline Attribution

Track LinkedIn leads through your CRM to closed revenue — attributing LinkedIn's contribution to pipeline.

How we deliver results

01

ICP Definition

Define your Ideal Customer Profile — industry, company size, revenue, geography, and job titles to target.

02

Campaign Build

Build audience segments, ad creative, and Lead Gen Forms. Set up LinkedIn Insight Tag and CRM integration.

03

Launch & Optimise

Go live. Optimise CTR, CPL, and lead quality weekly based on actual pipeline data from your CRM.

04

Scale & Report

Monthly pipeline reports showing LinkedIn's contribution to MQLs, SQLs, and closed deals.

Technologies & Tools We Use

LinkedIn Campaign ManagerLinkedIn Sales NavigatorHubSpotSalesforceZoho CRMExpandiGoogle Analytics 4Looker Studio

Industries we serve

SaaS & TechnologyIT Services & ConsultingFinance & FintechManufacturingHealthcare B2BLegal ServicesHR & RecruitmentMarketing AgenciesProfessional Services

Why leading companies choose us

We are a team of 50+ specialists across SEO, development, cybersecurity, cloud, and BPO — delivering measurable outcomes for clients across the US, UK, UAE, and India.

B2B Specialists

We exclusively serve B2B companies on LinkedIn — no consumer brand campaigns that dilute our B2B focus.

Pipeline-Level Reporting

We report on pipeline value and closed revenue from LinkedIn — not just impressions and clicks.

Sales + Marketing Alignment

We work with your sales team to align LinkedIn outreach with sales sequences for a unified buyer experience.

Get a free consultation

No commitment. Response within 2 hours.

Frequently asked questions

How much does LinkedIn advertising cost?
LinkedIn Ads typically cost $5–$12 CPM or $2–$7 CPC, with minimum daily budgets of $10. CPL on LinkedIn ranges from $30–$200 depending on industry and offer. It is more expensive than Meta or Google on a per-click basis, but generates higher-quality B2B leads that justify the premium in high-value sales cycles.
Is LinkedIn better than email for B2B outreach?
LinkedIn message open rates (50–60%) are 3–4× higher than cold email (10–20%). LinkedIn also provides social proof — the recipient can see your profile, connections, and content before responding. For senior decision-makers, a LinkedIn connection request from a credible profile converts better than an unsolicited email.
What is the minimum budget for LinkedIn Ads?
LinkedIn requires a minimum daily budget of $10/day. We recommend a minimum of $2,000–$3,000/month ad spend to generate enough lead volume for meaningful optimisation. Below this threshold, the learning phase takes too long and CPL remains high.
How do you measure LinkedIn lead quality?
We integrate LinkedIn Lead Gen Forms with your CRM (HubSpot, Salesforce, Zoho) and track leads through the pipeline to qualified opportunities and closed deals. We report on MQL rate (what percentage of LinkedIn leads become marketing-qualified), SQL rate, and pipeline value attributed to LinkedIn.

Ready to grow your business
with LinkedIn Lead Generation?

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